Spam emails are nothing new. But in recent years, a new type of spam has become common – SEO spam emails. These messages usually offer quick SEO wins, free audits, or backlinks. While they may look helpful, most are part of a scam.
Here is an example of a Spam email –
“Hi ABC,
Just wanted to circle back one last time regarding how “XXXX” can support “YYYY” goals in today’s evolving advertising landscape.
Over the past few emails, we’ve briefly touched on a few key areas where we can help:
- Boosting visibility and brand awareness through multichannel advertising
- Optimising your website as per your SEO needs and keywords
- Improve the website performance in terms of website technical and on-page issues
- Optimizing advertising budgets for ROI with data-driven programmatic solutions
- Unlocking opportunities on Amazon to reach niche audiences
- Unifying customer data for personalised experiences with a Customer Data Platform (CDP)
- Building trust and cutting through banner blindness with high-impact ad units & premium publishers
- Reaching global tech markets through targeted multicultural campaigns
I understand that implementing new advertising approaches or bringing in new partners requires careful consideration and upfront planning, and this may not be the ideal time for “YYYY” to explore new partnerships.
However, should any of these areas become a priority in the near future, or if you are simply interested in discussing these topics further when the timing is right, please don’t hesitate to reach out. We are always happy to be a resource and share insights based on our work with other companies.
In the meantime, we wish YYYY continued success in your mission!
Best Regards,
ABCDEF“
In this article, we will provide you with the information on what SEO spam emails are, how they work, and how to stop them.
What is SEO Email Spam?
SEO spam emails are emails we receive in our inbox from fake companies or unknown individuals offering or trying to sell SEO services for your website or online store. These emails often highlight supposed website issues and promise benefits if you purchase their services. However, these are bogus emails designed to trick you into buying their useless services. They send these emails in bulk to multiple vendors and website owners. Don’t worry about the issues they mention; they are usually common and may exist on your website. Just stick to your SEO roadmap and consult your SEO expert. These emails won’t help you; they only aim to profit from your lack of SEO knowledge.
What is SEO and Its Main Components?
SEO, or search engine optimisation, is a technique that helps optimise your website or online store for search engines. SEO improves various factors to boost your ranking on search engine results pages (SERPs). Better rankings lead to more user visits to your website. The main components of SEO include:
- On-page SEO – using the right keywords, titles, and content
- Off-page SEO – building links from trusted websites
- Technical SEO – fixing site speed, mobile issues, and code errors
- Content – writing useful and relevant articles
SEO spam emails often target one or more of these components. For example, they might offer backlinks or free content to boost your rankings. But they rarely deliver real value.
Understanding SEO Spam Emails
SEO spam emails use common tricks to fool people. They might:
- Claim your website has major SEO issues
- Offer to fix them for a low cost
- Promise fast results or guaranteed rankings
- Add pressure with fake urgency or warnings
Most of these messages are sent to many people at once. They are not personal or accurate. They rely on manipulative tactics, fear, confusion, or inexperience to get a response.
How SEO Email Spam Works
Here’s how the spam process often works:
- Spammers find email addresses from websites or contact forms
- They send bulk emails using software or bots
- The email includes false information and a call to action
- If you reply or click a link, they may try to sell a service or gain access to your site
Some of these emails come from an email bomb website, which floods inboxes with spam to cause confusion or steal data. Learn how traffic bots work and why SEO experts care.
Characteristics of SEO Spam Emails
You can spot an SEO spam email by looking at a few signs:
- Poor grammar or strange wording
- No personal greeting or company name
- Suspicious links or attachments
- Offers that sound too good to be true
- Free email accounts (like Gmail or Yahoo)
- Pushy or urgent tone
If the email looks odd or random, it’s best to delete it.
How Do They Reach Us?
These spam emails reach us in a few ways:
- Bots collect email addresses from your website
- Spammers use contact forms to send bulk messages
- Email lists are bought or sold online
- Website owners use weak security on forms and contact pages
Some spam tools even use email bomb websites to send hundreds of fake enquiries at once. This can slow your site and fill your inbox with junk.
How to Handle SEO Spam Emails
Now let’s look at how to stop SEO spam emails:
- Use CAPTCHA on all contact forms
- Install spam filters on your website and email inbox
- Never publish emails in plain text on your website
- Block spam IP addresses or keywords in your form settings
- Mark messages as spam and report phishing attempts
- Avoid clicking links in suspicious emails
If you run a business, ask your developer to set up proper protection. You should also teach your team how to spot spam emails.
Final Thoughts
SEO spam emails are annoying and risky. They often come from fake experts and offer false promises. By learning how they work and following the right steps, you can keep your inbox clean and your website safe.
Don’t fall for random offers in your email. Instead, work with trusted SEO professionals who understand your goals and your business.
